Rankstar's community skyrockets your GMB local rankings by sending the right user-signals to the search engine.
The click-through rate (CTR) measures the proportion of individuals who see your GMB listing in the search results and click on it. Basically, if a Google my business listing has a lot of people clicking on it, Google will think the GMB listing is more relevant.
That is why the sites that have a better click-through rate will appear above the others.
A branded Google My Business search is a search for a brand or company name in the Google Maps search bar. For example, if someone enters the search query "Walmart" in Maps, they are conducting a branded GMB search for "Walmart".
Increasing the monthly amount of branded GMB searches shows Google that your brand is very popular.
The dwell time, or time on listing, is the amount of time a single user spends on your GMB Listing. If your website is a blog and visitors come and read and leave within a few seconds, then your dwell time will be low.
Having a decent average time on site shows Google that your content is interesting for users.
Interaction rate is the percentage of interaction on your GMB listing, per visits. (For example, if your GMB had 100 visits and 35 of them click on the "view website", "call", or "direction" button, then your interaction rate would be 35%.)
Having a high interaction rate shows Google that people engage with your GMB listing.
What matters in terms of GMB ranking is having the maximum number of reviews. Your reviews must be natural and smartly keyword-optimized. You will also need to have a high rating (4 to 5 stars in average.)
Rankstar can assist you in getting organic 5-stars reviews for your GMB. (Contact us)
Rankstar uses its private network in your target city to search for your desired keywords on Google Maps.
In the Maps' search results, our users click on your GMB listing and engage with its content for a few minutes.
Those actions increase your CTR, time on site, number of reviews and branded searches.
Google receives the signals that your GMB is especially relevant for the keyword.
Nowadays, those user signals are very important local SEO ranking factors.